When I think of what iWeb should have been (or should become), I think of Windows Live Writer. WLW will publish to Windows Live Spaces, which could be equated with .Mac inasmuch as it’s a place to publish pages provided by the software creator, and additionally, WLW publishes pages to other blogging services. That’s very important. Those services include Blogger, LiveJournal, TypePad, WordPress, and many others.
My particular site uses Wordpress. I’d like to have an app where I can quickly and easily generate content and then publish it to my personal Wordpress installation. Blogging software that publishes to different services means that those who currently blog don’t have to give up a blogging engine and feature set they’re familiar with, try to move years of postings between different software, or be limited by the (lack of) features (iWeb) in the application’s blogging function. iWeb can still keep all of its iLife-y goodness, and I bet many of those things could be integrated into existing blog services as well. I know Wordpress provides a way to publish static pages.
Making iWeb flexible so that established bloggers can use it with existing or third party services would make iWeb inestimably more valuable and repair what has become a somewhat tarnished reputation the software has earned.

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