I have a problem with product packaging in general. Way too many packages require me to break out the damn toolbox to open, just plain don’t work as intended, or cause me to risk personal injury to open them. Some day I’ll have a new category of this web site with photos and video demonstrating bad packaging.
I’d like to single out a package that annoyed me tonight: two liter bottles. They don’t stand upright for shit and once they’ve fallen over, they never stop rolling. There’s a very obvious solution to this problem that I first realized more than a decade ago when I had my first job in high school bagging groceries:
Make the stupid two liter bottles square, you packaging morons!
I’m calling people names because I find the current bottles so colossally stupid. If there is any kind of bottle that is exactly the kind of bottle that would be the worst possible bottle, the current one is it.
When I say square, I mean square the sides, kind of like a milk jug. A flat-bottomed two liter bottle doesn’t fall over the second you move your shopping cart. A flat-sided bottle doesn’t roll around in the trunk of your car. It more efficiently uses space in the refrigerator. It makes those bottles stackable, and they don’t roll in your refrigerator when you set them on their side because a shelf isn’t tall enough.
C’mon! If I realized this as a teenager, surely to God some a-hole at a giant soft drink company picked up on it decades ago.
Do it!

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