Weigh less… way less

Language police Add comments

I’ve written what seem to be a few pedantic ravings about writing correctly. This evening, I found a very good example to reinforce my point. While watching my nightly M*A*S*H re-runs, I saw a commercial for cereal. The female voiceover said the following line, which I’ve written as I assume it’s intended:

“Women who eat breakfast, like the Special K breakfast, weigh less.”

I had to pause and think after I heard that to make sure I comprehended the message. If written (or spoken) incorrectly, the sentence could turn out like this:

“Women who eat breakfast like the Special K breakfast way less.”

These two sentences mean totally different things. It’s important to write correctly to convey the intended meaning.

3 Responses to “Weigh less… way less”

  1. Anon Says:

    Thank you so much! After hearing that commercial for the 500th time I finally decided to do a search. I was so positive they were saying “way less” and it didn’t occur to me that they meant “weigh less”. I know it’s a small thing but it makes me feel so much better having that cleared up. Thank god for the internet.

  2. chuck goolsbee Says:

    You know… as hung up and anal about sematics and UI as you are, I’d like to point out that the number one at the end of your site title is annoying as fsck since in an RSS feed list it always looks like your site has a new post. =\

    –chuck

  3. Aaron Adams Says:

    I love you Chuck.

    I changed the site title to end with “1!!!” rather than “!!!1″.

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