I was browsing CNN this afternoon and I saw the following:

Oh my God! Apple may make the insane decision to phase out a tremendously successful and profitable product? They virtually control the music player hardware and download business and, if CNN is to be believed, some crack-smoking executive at Apple has decided to call it quits? What the hell? This is awful! I better check it out.

At risk! This really is terrible! Oh, wait… hmmm… so Apple may phase out it’s single high-end model in favor of a new model. (Even though, technically, there is no such thing as a “Video iPod”.) Ok, that makes circumstances different than the headline on the front page, which strongly implied the entire iPod line was going away. Further investigation reveals that the “at risk” label is an Apple designation which means this model of device may be replaced by an update. It’s not any kind of indicator that an entire product line is in any danger of disappearing. Nobody at Apple has made a dumb decision.
I’m shocked! This turns out to be a sensational headline and tilt on the story that has very little resemblance to reality. I can’t believe the mainstream (drive-by) media would do such a thing! I wonder if the real, important news contains any such inaccuracies and sensationalism?
If the headline would have been written by the increasingly awful Mac press, it would have contained the obligatory ? at the end (”Analyst: Apple’s iPod may be phased out?”), because as we know, adding a ? to the end of any sentence immediately turns it into a question, whatever the structure of the sentence may be. For some reason every headline must be a question.
Ugh.


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